6 years. 93 campaigns. R$ 798,567 in revenue generated for a single brand — at 8.48x average ROAS.
↓Every period. Every number. Real Meta Ads data.
| Period | Invested | Revenue | ROAS | Purchases |
|---|---|---|---|---|
| 2H 2025 | R$ 24,178 | R$ 123,973 | 5.13x | 386 |
| Jan 2026 | R$ 1,609 | R$ 9,670 | 6.01x | 41 |
| Feb 2026 | R$ 3,889 | R$ 12,252 | 3.15x | 42 |
| Mar 2026 | R$ 1,939 | R$ 20,526 | 10.58x Peak | 47 |
| Apr 2026 | R$ 2,091 | R$ 15,623 | 7.47x | 53 |
| Total | R$ 106,030 | R$ 798,567 | 8.48x avg | 2,531 |
Sources: Meta Ads AdAmigo 2026 report, Nuvemshop/ABComm.
I never risk proven campaigns. 15–20% of budget goes to testing — new creatives, new audiences. Only after two rounds of consistent data does a winner move to the main budget. Scale in 25–50% increments. This is why ROAS stays high when spend goes up.
Feb 2026: ROAS fell to 3.15x.
Instead of scaling, I isolated the issue — creative fatigue.
Tested 3 new ad sets. Restructured the main campaign.
Meta Ads Manager (Facebook + Instagram) · Custom performance dashboards · Campaign architecture & budget allocation
Photoshop · Freepik · AI-assisted copywriting (Claude) · Dedicated video editing team
Custom HTML dashboards (live) · Meta Ads native analytics · Performance tracking · ROAS modeling
Every metric on this page comes from real campaign data, tracked in Meta Ads Manager and a custom reporting dashboard built by our team. The full Anefran performance report is publicly available — including period breakdown, monthly ROAS, and benchmark comparison.
→ View Live Performance ReportLive Performance Report — Anefran + MTX Assessoria Estratégica